Questions about Media Advisories (ala Daily Kos)

I got sent to this sleazy site accidentally and came upon this method of hate that these scuzballs use. They mention the use of Media Advisories to get their messages of hatred out to the press. Does anyone know how this works? If you compose a Media Advisory, is there one place to send it that gets it into some sort of mass distribution? I'd love to turn the tables on these creeps and use their own methods against them. Anyone know? http://www.dailykos.com/story/2008/9/15/155538/413/605/596392

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