Briefly described, Social-Proof is that phenomena where people look to others to make up their mind on a particular subject and will then accept whatever they observed as being the gospel truth. Social-Proof is the reason that people in communities tend think alike and have a culture that is specific and restricted to that area.
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[Source: Self-Improvement Articles from EzineArticles.com - Posted by FreeAutoBlogger]
The Path to Successful Living - Social-Proof and Self-Improvement
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