Your financial analysis projects fantastic returns. Your creative vision has everyone buzzing. Yet within weeks of opening your new park you find that guests are gridlocked in hour-long queue lines. Walkways are packed in one area, empty in another. Diners can't find an open table in the food plaza, while shoppers drift aimlessly through retail venues that are too big and too impersonal. The general mood is one of frustration, which means your guests might not come back. What went wrong?
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Theme Park Design Program Fundamentals - An Interview With Norm Doerges
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