Do Promotional Gifts Really Work?

By: Tina Rinaudo


Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That’s why it is very important to distribute promotional products which really work with the audience.

David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers:
1. To generate good will among customers,
2. To establish brand recognition
3. To tie the item into a promotion.
Therefore, promotional gifts work to a company’s advantage by giving it an opportunity to show appreciations, promote its business and improve sales. By gifting valuable promotional gifts you company too can achieve desired results. At yesgifts, we help companies to select the right promotional gifts for their audience.

Studies show that customers who receive promotional gifts remember the name of company for as long as six months. Direct mails by companies also get a favourable response if accompanied by a promotional item. Companies which distribute promotional products are also seen positively by customers. Companies who are new in the market especially find distributing promotional items beneficial. It helps them in gaining the crucial foothold in the market. With so many advantages, it isn’t surprising that promotional gifts are an important part of any company’s marketing strategy.

We, at yesgifts, understand the importance of gifting perfect promotional products to customers. That’s why we have collected over thousands of promotional items to help you select the right one. Right from hugely popular pens, keyrings to laptop bags and golf umbrellas, we have everything and anything you want. We also offer printing services to customize logo on these promotional gifts. Our experienced designer will deftly print content on these promotional gifts to add value to your marketing. To browse our promotional gifts catalogue or to order promotional products, visit us at www.yesgifts.co.uk.


Tina Rinaudo is one of the leading lights in the UK promotional gifts and promotional products industry. Tina is the co-founder of YesGifts, the UK's fastest growing online promotional items resource specialising in promotional mugs, pens, mouse mats, umbrellas, conference items and much more. For more information please visit www.yesgifts.co.uk