By: Scott Siegel
You can learn how consumers have cut the price of gas to unheard of levels. 89 cents was what one consumer paid, while $1.09 was what another paid. They applied to their gas purchases the same ideas they used when they purchased other items. This is how.
In Cleveland, Marion Charvat paid $1.09 a gallon when she filled up. She filled her Volkswagen Jetta for only $12.45. In that same time period Kellie Courtney paid only 89 cents per gallon of gas. How could they pay such a low price for gas? They were able to pay those low prices because they used the same principles that all smart consumers use.
Marion and Kellie bought gas like they would buy any other item. They found a frequent shopper plan that allowed them to discount their gas price. They found a way to buy gas at a store that had the lowest price by shopping around for the best deal. Giant Eagle markets a supermarket chain is where they found it.
This grocery chain has stores in Ohio, Pennsylvania, Maryland and West Virginia. A new addition to the frequent shopping program at Giant Eagle is called Fuelperks. It provides the consumers discounts on gas at Giant Eagle's own gas stations, the Get-Go chain.
For every $50.00 of purchases using the frequent shopper card the consumer will get a 10 cent reduction in the price of gas for one tank fill up. Purchase $100.00 worth; get 20 cents off a gallon. Purchase $500.00 worth and get $1.00 off a gallon. Buy enough groceries and you can get gasoline for free.
A large family that has to buy a lot of groceries every week will very quickly earn large discounts at the gas pump. The prices at Giant Eagle are in line with most of the other groceries in the area and their regular price on gas is in line with other gas stations so you really are getting a legitimate discount on gas.
You have to buy groceries somewhere; you might as well buy it a store that gives you a substantial discount on gas while you are at it. That is one way to beat the gas pump. You don't have to do business at Giant Eagle to find low prices like this. You can do it anywhere.
If you approach your buying gas the same as other items that you buy you can save. Look for the lowest prices for gas as you would look for the lowest prices on other items you buy. Look for frequent shopper deals in your area that might include savings on gas. Where ever you see a pump be sure to look for gas discounts and frequent buyer programs . Many gas stations now have frequent buyer programs that are new. Other places to look for bargains are places in your locale that are new to selling gas.
In order to remain competitive a lot of stores that had not done so in the past have started selling fuel. This new competition has forced many convenience stores that sell fuel to start offering frequent buyer programs of their own. Those programs can help drop your gas costs. In addition, numbers of stores that never sold fuel before are now offering gasoline. As in the case of Giant Eagle they understand that lower gas costs is a way to increase traffic in their stores. As a result you have more ways to lower your gas costs.
In the past year, 60% of newly built grocery stores included fuel pumps. That is up from 18% the year before. This is from studies done by the Food Marketing Institute. The more outlets there are the more discount programs that will be available.
The mega retailers are another place you should look for bargains. As in many areas Wal-Mart / Sam's Club are jumping into the gas business big time. The VP in charge of fuel for Wal-Mart says he is looking to extend Sam Walton's marketing strategy to gasoline by building gas stations at every Sam's Club throughout the country. In his view, putting in pumps should be "standard practice. It just fits our business model: we want to bring everything [to consumers] at the lowest price."
Comparison shop all the time. Look for discount fuel programs at places like big box retailers or grocery stores. Always watch for low prices and deals. Approach gas like other commodities you purchase. Locate the outlets that have the program you deem the best for you. If you do this, you could find yourself filling your car up and only paying 89 cents per gallon.
Article Source: http://www.articleyard.com
Information about the Author:
Scott Siegel is the author of a 143 page book of automotive industry insider secrets on saving gas and money at the gas pump. Visit us to learn how you can lower your gas costs. Find out how to save gas and money.
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How A Cleveland Woman lowered her gas cost to 89 Cents A Gallon!
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